FOR IMMEDIATE RELEASE
NEW LETTUCE WRAPS A MIX BETWEEN ROMAINE AND ICEBERG
SWEET, STURDY "LETTUCE JAMMERS" HOLD HOT AND COLD FOODS
OXNARD, Calif. - Sept. 9, 2004 - Seminis Vegetable Seeds and Misionero Vegetables today announced that Lettuce Jammers www.lettucejammers.com, newly developed lettuce wraps that are a cross between romaine and iceberg varieties, will be a featured item at Wal-Mart Supercenters throughout Texas and Louisiana September 19.
Sold under the Lettuce Jammers brand name by a partnership with Seminis Vegetable Seeds and Misionero Vegetables, the new, more durable lettuce wraps have natural boat-shaped leaves that are sturdy enough for both hot and cold foods. The smaller internal leaves can be served with dips and are a nice alternative to tortilla chips.
"Lettuce is the new bread, but most favorites like romaine, iceberg and green leaf don't stand up well to hot foods," said Lindsay Hutchinson, marketing director at Seminis. "Lettuce Jammers are crisp lettuce wraps with leaves that are slightly sweet."
Misionero and Seminis believe the innovative shape and strength of Lettuce Jammers will help elevate the status of lettuce in the diet from typical salad offerings to a fun way to jazz up traditional dishes and leftovers.
"Consumers want to eat healthy, but are looking for items that are quick and easy," said Stephen Griffin, president, Misionero Vegetables. "Beyond the low-carb trend, we think the improvements to the leaf itself will encourage consumers to try more exotic dishes and get more creative in the kitchen."
Over a six year period, Seminis used traditional plant selection techniques to combine the best features of romaine and iceberg to develop Lettuce Jammers. Lettuce Jammers are grown, pre-washed and packed at farms in California and Arizona. Consumer packages hold the equivalent of one head of lettuce.
Lettuce Jammers will be featured Sunday September 19 at these Wal-Mart Supercenters stores located in Texas and Louisiana:
Texas: Dallas, Tyler, Longview, Paris, Denison, Gilmer, Mount Pleasant, Bonham, Atlanta, Commerce, Mineola, Rockwall, Terrell, Sulphur Springs, Greeneville, Gun Barrel City, Kilgore, Mesquite, Canton, Marshall, Sherman, Garland, Murphy, Rowlett and Seagoville.
Louisiana: Shreveport, Monroe, West Monroe, Bossier City, Jonesboro, Ruston, Winnsboro and Minden.
Seminis Vegetable Seeds Inc. developed the first baby carrot in the 1980s. Its products reduce the need for agricultural chemicals, increase crop yield, reduce spoilage, offer better flavor, greater convenience and contain higher levels of important nutrients. Seminis preserves the world's largest bank of fruit and vegetable traits stored in seeds. Seminis headquarters are located in Oxnard, Calif.
Misionero Vegetables has been in operation for 30 years, shipping a full conventional line of lettuce and mixed produce. Misionero also grows and ships Certified Organic Specialty Salad Mixes, Baby Peeled Carrots, Leaf Lettuces and Broccoli. All products are shipped domestically as well as internationally, year-round from Salinas, Calif., Huron, Calif. and Yuma, Ariz.